Planning for a crowdfunding campaign can be bigger than Ben Hur - and then some! As you can see, one of the things I've been busying myself with (other than my Freelance writing jobs and my own writing) is the design for my logo. I'm not satisfied with any of them and realize that I might have to bite
the bullet and get a professional to create one for me.
For this I will get my trusty Fiverr lady - Maratam - to do so. I'm sure she'll do a wonderful job, as she has done my illustrations for the Storming Archives
as well as a design for The Willow Lake Group.
My email list is growing at a snail's pace - but I am terribly grateful for the ones who have signed up so far! They have received free copies (Kindle Edition) of my novel - The Willow Lake Group (which is where the idea for
A Feast in the Forest came from) - as well as a printable recipe.
I'm researching more goodies for them as I go along!
To give you an idea about how I'm going in terms of planning,
I've taken some screenshots of my Excel spreadsheet - as follows:
I'm filling in the blanks as I go - but there's a lot of repetition,
follow up and changes.
I'm leaning towards an Olympus camera - as my father told me a long time ago that it's simply the best! I've also learned a lot about food photography - not only from the links and info I find on Pinterest (see my board for A Feast in the Forest) - but via a lovely lady called Trisha Hughes at http://www.eatyourbeets.com/
I invested in her ebook ($29) - and was not disappointed! After watching one of her Periscope videos, I realized that she knows a lot about food photography and loves to share her knowledge - without weighing it down with
over-complicated terms or over-priced suggestions.
She is terribly cute and excited to share what she knows - including hints
and tips for sourcing equipment, props and so on with limited funds.
I signed up for her newsletter which is informative and fun. (Not just about food and photography!) After reading her book I have a greater understanding of what I need to do - in terms of buying the right photography
equipment, props etc - as well as technique.
You can buy her fantastic book here:
This is another page from my spreadsheet - for researching props etc.
This is the page for perks and giveaways.
I have to be careful to not over-spend, as I initially calculated $5000 as an approximate budget (for the creation of A Feast in the Forest) - but it could end up being more like $7,000. Once the campaign goes live (looks like it might be the end of July 2016) I will restrict the more expensive perks - making fewer available for higher pledges and so on. For example: the lower the pledge - the cheaper the cost of the perks - including my own "donations", such as free books (ebooks, paperbacks and audible), printable recipes etc.
I still need to create my video (yikes!) and I'm not looking forward to it -
as I'm usually quite shy - especially in front of the camera!
I recently met a short film director and might ask him to help.
This is just to show the pages on my Campaign Planning spreadsheet.
Here's a few screen caps from my cookbook planning spreadsheet:
As you can see - I have to scale it back quite a bit. I tend to over-plan and
over-research - sometimes losing myself in the details. The idea is to
create a simple cookbook - as I will be including the art, poetry
and stories from the characters in The Willow Lake Group.
I've already chosen the "non-pagan" recipes and am still deciding which pagan recipes to include. I will be arranging the pagan recipes along the Sabbats
and Festivals, even though I originally planned to have recipes for spells/purposes. I finally decided to create legends with icons for
easy identification (for those pagans who want to
incorporate cooking in their ritual work.)
The most daunting task will be the actual cooking and photography - along with appropriate settings, props and design of the cookbook. I'll be
gathering a couple of friends to help - after I figure out what to
do and when. I also plan to raid their homes for any props
and knick-knacks they might like to donate or loan
- which will save money!
Along with the video - there's more outreach to food companies and restaurants needed - which I will be doing next week. So far - I haven't
had any response from the pagan restaurants and companies I've
contacted - so I will try to sweeten the deal with a new approach.
I already offered to advertise/feature their businesses in the cookbook -
so now I'll ask if they'd like to donate a recipe - in return for free
advertising as well as inclusion in the sequel to
The Willow Lake Group and other perks.
It's all very daunting but I am determined to get this cookbook off the ground.
Please help me by spreading the word!
Here is a link you can share:
Sign up here!
Until next time - take care and keep posted for my video!